
Design
Reflection:
I've traversed a journey fueled by a passion for creativity and a commitment to excellence.
Since sixth grade, my fascination with graphic design has blossomed into a profound love for crafting visual experiences that captivate and engage audiences. Over the past six years, I've honed my skills and explored this field's various possibilities.
Sports Graphic Design:
From the early days of creating graphics for our NBC Sports Engine marketing campaigns to the intricate task of assembling All-District teams and gathering headshots, my design journey has been one of continuous growth and exploration. I've relished the opportunity to produce graphics similar to those seen on professional sports segments, ensuring each element resonates with our viewers and enhances their experience on our pre-game shows and our actual football broadcasts.
Motion Video Design:
During my internship with NBC Sports Engine/Frisco Sports Network, I delved into the realm of motion video design, immersing myself in software like After Effects to elevate our broadcast visuals. From crafting lower third graphics to enhancing the overall storytelling experience with playoff scenario visuals, I've embraced design as a cornerstone of being the best journalist I can be.
Jackson’s Takeaways from Design:
Embracing Versatility and Adaptability in Design Tools
Harnessing the Creative Potential of Graphics
Understanding the Language of Visual Communication
Animated playoff graphic for the 2023 high school football season, as our pregame show analyzed how the final four teams made it to the semifinals.
Lower third graphic for the same pregame show I mentioned beforehand. It gives the names and social tags as one would see on a “pro-level” show.