Marketing and Engagement
Reflection:
As a driving force behind Frisco Sports Network (FSN), I understand the pivotal role of strategic marketing and audience engagement in cultivating a thriving sports community.
My approach to marketing FSN is grounded in innovation, creativity and a deep understanding of our audience's needs and preferences. Here's how we're making an impact:
Promoting FSN Streams on Social Media:
Leveraging platforms like X and Instagram, I create captivating promotional graphics to build excitement for our live streams and broadcasts. These graphics, meticulously crafted using tools like Photoshop and Canva, are designed to capture attention and generate anticipation among our audience. By strategically sharing stream links across our social media channels, we ensure broad visibility and accessibility for our content. Our goal is to engage viewers and drive traffic to our streams, enriching the viewing experience for sports enthusiasts across FISD and beyond.
Building anticipation for our ALL-FISD football teams
I aim to ignite excitement and anticipation among FISD teams and fans through strategic tweeting before our pre-game shows. We create buzz and anticipation for our broadcasts by teasing special segments and highlights, encouraging active participation and engagement. Our behind-the-scenes insights and exclusive content offer a unique perspective on FISD sports, fostering a sense of community and camaraderie among our audience. Every tweet aims to spark conversations and deepen connections with our viewers. This happened as pictured above. After players, coaches, parents, and all viewers reacted to the 1st team list, We were able to promote the 2nd team list that was coming on next week's show when some people disagreed with our lists, similar to the real sports media world.
Promoting FISD Sports Broadcasting Class:
As an FISD Sports Broadcasting student, I advocate for the class and am passionate about showcasing the program's unique opportunities and experiences. Following memorable events like the district 10-5A title basketball game, I collaborated with fellow students and the class’s teacher, Brian Higgins, to create compelling promotional materials highlighting the class's energy and excitement. Through a mini hype trailer featuring student commentary, we provide a glimpse into the dynamic world of FISD sports journalism and broadcasting. These efforts attract prospective students and celebrate the achievements and talents of our FISD community.
Jackson’s Takeaways from Marketing and Engagement:
Strategic Social Media Promotion is key for maximizing impressionsWorking together to promote our program is essential to give perspectivesLooking into the advanced Twitter and Instagram stats to improve is very helpful
